Before you start
Before you start
Make sure your payment processor (Stripe or Square) is already connected to your Alvéya account. You will not be able to test or accept payments without a connected processor. If you have not done this yet, go to Payments > Integrations and connect your account first.
Where to find Products
Products in Alvéya live inside the Payments section — not inside Memberships or Courses. This is a common point of confusion, so it is worth noting before you start.
In your Alvéya dashboard, click Payments in the left-hand menu.
Select Products from the submenu.
Click Create Product (or the + New button, depending on your view).
⚠️ If you have previously tried to set up pricing inside Memberships or Courses, those settings are separate from the Payments product you are creating here. For selling through a funnel checkout page, you always set up and manage pricing in Payments > Products.
Setting up your product
Product name
Enter the name of your course, membership or digital product. This label appears in your Payments dashboard and on the order form, so make it clear and recognisable. For example: Beyond the Brain.
Product type
For a membership, service, course delivered via email, Zoom, or a simple file download, select Digital Product. This tells Alvéya that no physical shipping is required.
💡 If you plan to deliver your course through an online membership portal later, you can update this setting and link the product to that portal. For now, digital is the right choice.
Product description (optional)
You can add a short internal description here — this is not displayed publicly, so use it as a note to yourself if you manage multiple products.
Statement descriptor (optional)
This is the name that appears on your buyers' bank or credit card statement. If your business trading name is different from your course name, update this field so buyers recognise the charge. For example, if your business name is Louise Cork Consulting but your course is Beyond the Brain, your buyers may be confused if the statement says something unrecognisable.
Product image (optional)
You can add a product image here, but it is not required for the checkout to function. Leave it blank for now if you do not have one ready.
Saving your product
Once you have filled in the product name and set the type to Digital, click Save.
Your product will now appear in your Products list.
If you have multiple price options, do not close the product yet — the next step is to add your price points directly within this product.
💡 You only need one product for your course, even if you offer multiple price points (full price, early bird, payment plan). All of your pricing options are added as separate prices under the same product — you will do this in Step 2.