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Sales Funnel Playbook: Overview

This series walks you through everything you need to sell your course, membership or product directly through Alvéya — from setting up your funnel pages and pricing, through to the automation that runs after every sale.

Work through each step in order for the smoothest experience.

How your funnel works

A sales funnel is a sequence of connected pages that guides someone from first discovering your course through to completing their purchase. Your funnel has three pages:

  • Sales page — where you introduce your course, share the details, and invite people to buy.

  • Order form (checkout page) — where they enter their details and complete payment.

  • Thank you page — where they land immediately after purchasing.

Behind the scenes, a post-purchase automation runs as soon as the sale is made — tagging the buyer, sending a welcome email, and holding any delivery until your course is ready to begin.

Your Setup Steps:

Step 1 - Create your funnel and pages

Step 2 - Products and Pricing

Step 3 - Post-Purchase Automation

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