Ask your audience to comment a particular word on an Instagram post or Reel.

For example:

Want my free guide? Comment GUIDE below and I’ll send it straight to your DMs.

When someone comments GUIDE, Alvéya can automatically:

Detect their comment → reply publicly → send them a private Instagram message

This is ideal for:

Important: When the workflow starts from an Instagram comment, the first private message must use:

Instagram Interactive Messenger → Reply to Comment via DM

Do not select Reply to DM for this initial message.

[See: How to Automatically DM Someone Who Comments on an Instagram Post or Reel]

You can also automatically respond underneath someone's comment.

For example:

Follower comments:

GUIDE

Automatic public reply:

It’s on its way. Check your DMs.

You can use a public comment response on its own or combine it with a private DM.

Story replies arrive in your Instagram inbox as DMs.

This means you can post a Story such as:

Want my free checklist? Reply CHECKLIST and I’ll send it to you.

When someone replies with CHECKLIST, Alvéya can recognise the keyword and automatically respond.

The keyword filter is important because it prevents the automation from responding to every other DM your account receives.

[See: How to Automatically Respond to Instagram Story Replies Using Keywords]

The person doesn't necessarily need to reply to a Story.

You can ask people to DM you a specific word anywhere in your marketing.

For example:

DM me RESET for more information.

You could include this CTA in:

When an incoming Instagram DM contains RESET, Alvéya can trigger the appropriate workflow.

You can also create workflows around comments on your connected Facebook Page.

For example:

Comment GUIDE below and I’ll send you the download.

Alvéya can detect the relevant Facebook comment and continue the conversation privately.

As with Instagram, make sure you're using the appropriate comment reply action when the conversation begins with a comment.

Incoming Facebook Messenger conversations can also trigger workflows.

You could use this to automatically provide information, direct someone to the appropriate resource or begin a longer workflow based on what they ask for.

Your automated DM doesn't have to be the end of the conversation.

You can use buttons and quick replies to let someone choose what they'd like to do next.

For example:

How can I help?

Take the Quiz
Book an Appointment
Learn About the Program

Each response can send the person down a different path.

Depending on your workflow, Alvéya can then:

Social automations are a simple way to deliver resources without making people search through your bio for the right link.

For example:

Instagram Reel

Comment SLEEP for my free sleep guide.

↓

Person comments SLEEP

↓

Alvéya replies privately

↓

Person receives the guide

You can then use the interaction as the beginning of a wider lead-generation journey.

Instead of sending a PDF, your automated message could send someone directly to an Alvéya quiz.

For example:

Not sure where to start? Comment AIRWAYS and I’ll send you our 6-minute assessment.

Your customer journey could then become:

Instagram content → Comment → DM → Quiz → Lead captured → Follow-up workflow

Your automation doesn't need to stop inside Instagram or Facebook.

A social interaction can be the beginning of a wider customer journey.

For example:

Instagram comment

↓

Automated DM

↓

Lead magnet landing page

↓

Email address captured

↓

Tag applied

↓

Email nurture workflow

↓

Booking invitation

This allows you to use social media to start the relationship while Alvéya manages what happens next.