Every time you publish a new blog post, Alvéya can automatically share it to your Facebook and Instagram — no manual posting required. This guide walks you through setting up an RSS-powered social post so your content keeps working for you long after you hit publish.

Before you start: You will need at least one Facebook or Instagram account connected in your Social Planner. If you haven't connected your accounts yet, head to Settings → Integrations → Social Planner and link them before continuing.

Head to Social Planner in the left-hand menu. In the top right corner, click New Post — then select RSS Post from the options that appear.

💡 RSS Post is different from a regular social post. It runs on a schedule and checks your blog for new content automatically, so it only needs to be set up once.

In the RSS Feed URL field, enter the web address of your blog page with ?format=rss added to the end.

Take your blog page URL — for example, www.yoursite.com/blog — and add ?format=rss to the end so it reads: www.yoursite.com/blog?format=rss

The RSS format varies depending on where your website is hosted. Common examples include:

⚠️ If you paste in an incorrect RSS URL, the feed will not pull any posts. Most platforms have a help article on finding your RSS link — a quick search for "[platform name] RSS feed URL" will get you there.

Select which social accounts you want the posts to go to. You can choose one or multiple accounts — for example, your Facebook Page and your Instagram Business account at the same time.

💡 Instagram requires a Business or Creator account linked to a Facebook Page. Personal Instagram accounts cannot receive automated posts through this integration.

You will also see an option to include a call-to-action on each post. If you turn this on, a line like "Read more from the link above" will be appended to the post, directing your audience back to the full blog article on your website. This is a simple but effective way to drive traffic from social media to your site — worth turning on if you want readers to click through.

This is where you tell Alvéya how often to check your RSS feed for new content. When a new blog post is detected, it will automatically create and publish a social post based on what you have set up here.

Choose how often Alvéya checks your feed for new posts. The options typically include every few hours through to once a day. If you publish blog content frequently, a shorter check interval means posts go out sooner. If you post weekly or less often, a daily check is perfectly fine.

Including the excerpt or description gives your audience a preview of the content before they click through. It tends to perform better than just a title on its own — a couple of lines of context can make the difference between someone scrolling past and someone clicking.

💡 Write your blog post meta descriptions with social sharing in mind — a compelling one or two sentences that make someone want to read more works perfectly as both SEO copy and social post content.

Once you are happy with your settings, save the RSS Post. Alvéya will begin checking your feed on the schedule you have chosen and will automatically publish new posts to your selected social accounts as soon as new blog content is detected.

You do not need to do anything else — from this point forward, every new blog post you publish will flow automatically through to your social channels.

⚠️ If you update an existing blog post rather than publishing a new one, the RSS feed may not detect it as new content. This automation is designed for new posts only.