Reviews: your strongest local trust signal
Reviews do double duty — they build trust with potential clients reading your profile, and they're a meaningful factor in how well you rank locally on Google.
Ask for a review shortly after a positive appointment, while the experience is fresh.
Share your review link directly by text or email rather than hoping people find it themselves.
Respond to every review, using the client's name and a specific, genuine reference to their visit.
⚠️ Keep review responses free of specific clinical details or outcome claims, in line with AHPRA guidance — a warm, general thank-you is always safe ground.
Local listings
Beyond Google, being listed accurately on other relevant directories reinforces your credibility and gives Google more consistent signals about your business.
Make sure your name, address and phone number match exactly wherever you're listed.
Focus on directories genuinely relevant to your field, rather than listing everywhere indiscriminately.
Backlinks: being referenced by other trusted sites
A backlink is simply another website linking to yours. The more relevant, trustworthy sites that link to you, the more Google trusts your site in return.
Build genuine relationships with related local businesses or professionals who might reasonably link to you.
Contribute a guest article to a relevant, reputable blog in your field, with a link back to your site.
Avoid low-quality link schemes or paid link farms — they can actively harm your ranking rather than help it.
💡 Backlinks build slowly and naturally. A handful of genuine, relevant links will do more for you than a large number of low-quality ones.