Alt text (short for "alternative text") is a written description attached to every image on your website. Search engines can't "see" an image the way a person can, so alt text is how they understand what's in it — which means it directly affects whether your images (and the pages they're on) show up in search.
It also matters for accessibility — screen readers used by visually impaired visitors read alt text aloud, so a well-written description makes your site genuinely more usable, not just more searchable.
⚠️ For images that are set as backgrounds to columns, rows or sections, you can not set an image alt text. This can only be don eon Image Elements.
Writing alt text that actually helps
Good alt text is a short, accurate description of what's genuinely in the image — not a place to stuff keywords.
Be specific: "Physiotherapist demonstrating a shoulder stretch" tells Google far more than "physio image."
Keep it brief — a sentence or less is usually enough.
Skip phrases like "image of" or "picture of" — screen readers already announce that it's an image.
Only describe what's relevant. If an image is purely decorative, it's fine to leave the alt text empty.
💡 If you naturally work your city or specialty into the description because it's genuinely accurate — "Massage therapy room at our Brisbane clinic" — that helps your local SEO too. Never force it in if it doesn't fit what's actually shown.
Adding alt text in Alvéya
Open the page you want to edit in the Website or Funnel Builder.
Click on the image element you want to update.
Find the Alt Text (or Image Description) field in the image settings panel.
Write a short, accurate description of the image.
Save and publish the page for the change to go live.
⚠️ Every image on your site benefits from alt text, but don't rush it just to tick a box — a vague or inaccurate description is worse than none at all, for both SEO and accessibility.
A quick self-check
Before you publish a page, it's worth scanning back through every image and asking: if someone couldn't see this image at all, would my alt text tell them what they're missing? If yes, you've got it right.