SEO stands for search engine optimisation — it's the set of things that help people find your website when they search on Google. For a practitioner, that usually means someone searching for help with the exact thing you specialise in, right when they need it.
What this series covers
This series walks you through SEO in two parts. The first part is onsite SEO — the settings and content choices you control directly inside Alvéya, on your own website. The second part is offsite SEO — the more advanced, ongoing work that happens outside your website, like your Google Business Profile and local reviews.
💡 You don't need to do everything in this series at once. Onsite basics first, then come back for the offsite lessons when you're ready to go further.
Onsite SEO — the basics, inside Alvéya
Page titles & meta descriptions — how your pages appear in Google search results
Schema markup — structured data that helps Google and AI understand your pages
Image alt text — describing your images so search engines can index them
URL slugs & page structure — clean, readable web addresses for every page
Blog SEO essentials — writing blog posts that are built to be found
Sitemaps, indexing & page speed — the technical settings behind a fast, findable site
Offsite SEO — going further
Google Business Profile — setting up and optimising your free local listing
Local SEO basics — reviews, local listings & backlinks
Prefer to hand it off?
SEO is genuinely one of those areas where a little help goes a long way. The Alvéya team offers hands-on SEO support and ongoing blog writing for practitioners who'd rather focus on their clients than their meta descriptions. See the final lesson in this series for details.